Increase your Clientele and Grow your business
In as much as customer acquisition is essential for every business, it is also imperative to ensure good relationship with your customers.
The dream of every business owner is to reach out and acquire new customers daily and stay connected with them. Because, the success of every business is largely depended on its customer base. Customers are the backbone of every business. Without customers, you are doing no service, and if you are not doing any service then you don't exist as a business. However, customer acquisition and retention can be extremely difficult especially when you don't have enough time and your market is competitive.
Is sad to note that, most businesses/brands have collapsed due to lack of customers and or effective customer relationship. This is the reason why we at PDM Africa are committed to bring the right, possible, and lasting marketing solutions for brands and businesses to inspire their audience.
We are driving a vision of bridging the gap between brands/businesses and their potential clients.
Here are the top six reasons why you need to ensure good customer relationship
1. Customer service represents your brand image, mission, and values.
You may have an idea of what your brand represents. However, your customers can't get into your head. They'll make assumptions based on your social media presence, advertisements, content, and other external marketing.
Your customer service team, however, is your connection to your customers. Thus, that team has the responsibility of representing your brand to them.
Without your customer service team, you have no means of direct communication. Due to this, your customer service team is essential in relaying to customers what you want your brand image to be. They can help influence customers and convince them of your strengths over competitors.
2. Happy customers will refer you
When your customers are satisfied and happier, they're more likely to spread the goodness to friends, family, and coworkers. In fact, according to our research, 70% of customers have shared positive brand experiences with others. Think about it: if you have a stunning experience with a brand, you're probably going to talk about it to your friends. It's natural; you want your close ones to commit to a brand that you trust.
It's a chain reaction. If you have a happier customer service team, they'll work harder to satisfy and exceed the expectations of your customers. Then, those customers will be extremely happy with your brand and refer others to it. Your customers can be your best and cheapest form of word of mouth advertising, as long as you give them a reason to do so.
3. It gives you a competitive advantage.
No matter what industry you're in, you want your business to stand out. After all, nobody strives to be the "second-best" at something. You want to be better than every other company you're competing with and you want your customers to know it, too. That's the key to keeping customers loyal and getting them to continuously interact with your brand.
Customer service can be an excellent differentiator for your company. That means if you provide excellent customer service, you'll not only retain your customers, but you'll acquire your competitors' as well.
4. It prolongs the lifetime of every business.
Today, only four out of every 100 businesses last through until the 10-year mark. That's a massive 96 percent failure rate. When you ignore the needs of your customers, and you don't focus on going out of your way for them, you're cutting short the potential for longevity in business. With so many obligations and responsibilities, if you're serious about your business, you have to focus on the core of your customers. Because, without them, you have no business at all.
5. Excellent Customer Service Helps Convert Prospects
If you do not take care of your customers, your competitors will.
Your customer service team can be the main difference between a prospect converting into a valuable customer or leaving your business premises before they even reach the checkout. Treating your customers well and creating positive interactions will help increase your sales revenue due to repeat business. On average, one happy customer can lead up to 9 referrals depending on your industry
6. Customer Excellence Raises Your Brand Profile
Finally, brand value increases through consistently delivery of exceptional service to your customers. Word of mouth advertising is priceless. When considering why customer service is important, the reputation of your brand will trump everything else.
For example, 7 out of 10 people search for online business reviews before they make a purchase.
Before your customer makes contact with your business, they will consider or even research what other people have said before they are confident enough make a purchase. It is said that 90% of people will take the advice of friends or family when considering a purchase. Don’t chase short term revenue, instead focus on building a brand that has integrity.
As we have mentioned earlier, sometimes it is extremely difficult to achieve this as a business owner and that's why we are here to help you. Please contact us on WhatsApp
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